The Person Behind the Work

Allow me to introduce myself.

Ashley K. Needham — Professional
Ashley K. Needham on the trail

Ashley K. Needham · Chattanooga, TN

I thrive in the space between curiosity and craft — and I bring that energy to everything I do.

My career started with type, layout, and the problem-solving side of visual communication. I fell hard for graphic design — the precision of it, the way a good choice of font or composition could change how something felt. But what pulled me toward UX was something harder to name: a deeper curiosity about human behavior — why people act the way they do, how they move through systems, and what they actually need. The intersection of design, psychology, and service.

That curiosity led me into product design, and eventually into leadership. Today, I lead UX teams working on high-impact, high-complexity problems. I specialize in bringing structure to ambiguity, clarity to complexity, and momentum to cross-functional work. I've been trusted with $500M client relationships, multi-year platform migrations, and turnaround situations where the stakes were high and the playbook didn't exist.

My leadership style is collaborative, direct, and rooted in trust. I build teams that feel safe, supported, and empowered — where people give a damn about the humans they're designing for, and about each other. I've found that the teams who have confidence in their leader are also the ones who move the fastest.


Beyond business: I'm the glass-half-full type, who thrives on new experiences and learning from others. My dream vacation involves a trailhead, an alpine lake, or a river that's just a little too wild to swim in. I collect animals (we have six), antique portraits, houseplants, and good tattoos. I thrive in the space between curiosity and craft — and I bring that energy to everything I do.

Music fuels creativity. Get a feel for who I am through my latest playlist — Needham Jam Sesh. Alt-J, Glass Animals, and whatever else feels right.

View My Résumé

Expertise

What I bring to the table.

Leadership
UX strategy & product vision Team leadership & mentorship Cross-functional collaboration Stakeholder alignment & influence Design maturity & org building Inclusive design culture
Practice
UX design & execution Prototyping & iteration Design systems & process ops User research & synthesis Data-informed decision making Accessibility (WCAG)
Innovation
Generative AI integration Innovative strategy Systems thinking Design operations Emerging technology application Multi-platform product design

The Stack

Tools of the trade.

Figma FigJam Adobe Suite Zeroheight Storybook Framer UserTesting Maze Optimal Workshop Dovetail Lookback FullStory Hotjar Power BI Slack Notion Asana Linear Jira / Confluence Mural Miro Loom Claude ChatGPT Gemini Midjourney Cursor GitHub Copilot Lovable v0.dev Vercel
Asurion Verizon AT&T Amazon uBreakiFix ShootProof VSCO Hansgrohe IG Design Group Dollar General Family Dollar Target Walmart CNN Crockett Logistics Cricket Assurant Airbnb Xbox