Selected Work

Design leadership,
measured in outcomes.

These aren't just design projects. They're organizational challenges, high-stakes partnerships, and team-building efforts that happened to produce great products.

Fusion platform redesign — mobile UI mockups
Platform Redesign Team Leadership Verizon

Built to Scale: Leading a Full UX Platform Overhaul

A $500M client relationship was at risk. The claims platform was collapsing under years of technical debt: slow, unstable, and impossible to scale. I led a 12-month, 37-person cross-functional initiative to rebuild it entirely. Delivered on time. Platform now reused across multiple domains.

50%+ Onboarding reduction
$460K+ Annual cost savings
20M+ Users served
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NextGen Portal — AT&T
Turnaround Leadership Portal Launch Cross-Functional Alignment Strengths-Based Teaming

Rapid Rollout: Rescuing a Two-Year Stalled Platform Launch

After two years in development, the NextGen Portal had lost momentum, direction, and executive confidence. I was brought in to reset the entire initiative, aligning 43 cross-functional partners around an outcomes-driven launch strategy and delivering the AT&T go-live on deadline.

43 Cross-functional partners
6 mo Turnaround timeline
700+ Locations live nationwide
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ShootProof — Research & Design Systems
User Research Design Systems Design Culture

Listen First, Build Second: Research-Driven Design at ShootProof

We thought photographers were churning because of missing features. Forty interviews later, we'd found the real problem, and used that insight to build a design system that actually fixed it. Research shaped the system. The system shipped the solution.

40+ User interviews
200+ Components built
2.3× Retention lift
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Expert Assist — real-time AI-enabled support interface
Platform Modernization AI-Enabled Workflows Conversational AI

One Platform, Two Legacies Retired

A net-new platform is retiring two legacy systems that no longer served our call center and chat Experts. At its center is Expert Assist: real-time, AI-enabled support that surfaces the best answer and the right troubleshooting step for every customer, personalized and genuinely helpful. Built with Claude Code.

2 Legacy platforms retired
Claude Code Built with
Beta Status
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Beyond UX

There's more where that came from.

Print campaigns. Brand identity. Photography. Visual direction. The creative breadth that lives outside the case study format.

Reach Out for More Creative Work
Beyond UX — Creative work 1 Beyond UX — Creative work 2 Beyond UX — Creative work 3 Beyond UX — Creative work 4
Asurion Verizon AT&T Amazon uBreakiFix ShootProof VSCO HansgroheIG Design Group Dollar General Family Dollar Target Walmart CNN Crockett Logistics Cricket Assurant Airbnb Xbox